Skip to Scheduled Dates
Course Overview
Discover how to boost your exam readiness and gain the confidence you need to become a Salesforce Certified Marketing Cloud Administrator. In this 1-day instructor-led certification prep course, reinforce your knowledge of Marketing Cloud features and functionality by reviewing exam objectives, including digital marketing proficiency, subscriber data management, setup, channel management, and maintenance. Answer practice questions to assess your knowledge of exam topics and maximize your success on the Salesforce Marketing Cloud Administrator certification exam.
Who Should Attend
- This course is designed for anyone who is actively preparing to earn their Marketing Cloud Administrator credential.
- Please Note: This course includes a voucher for the Salesforce Marketing Cloud Administrator certification exam.
Course Objectives
- Recall exam objectives.
- Discuss product features and functionality covered on the exam.
- Assess your exam readiness by answering practice questions.
Course Outline
1. Exam Overview
2. Digital Marketing Proficiency
- Review Governance and Compliance in Relation to Digital Marketing
- Assess Security Best Practices for Date, Permissions, and Personal Identifiable Information (PII)
- Describe Marketing Cloud Product Inventory and Offerings
3. Subscriber Data Management
- Explain the Contact Model
- Conduct Data Quality Evaluation
- Navigate the Preference and Profile Center
4. Setup
- Review Business Units, Users, and Security Configuration
- Evaluate Integrations Configurations
- Navigate Features in Setup Home
- Harness Marketing Cloud Extension Products
5. Channel Management
- Configure Mobile Studio
- Build in Email Studio
- Design Social Studio and Advertising
- Review Journey Builder Concepts and Use Cases
6. Maintenance
- Extract Data and Generate Reports
- Conduct Monitoring and System Availability
- Review Additional Marketing Cloud Product Benefits
7. Practice Exam