Mastering Stakeholder Engagement with SOCIAL STYLE

Skip to Scheduled Dates

Course Overview

Exceptional project management leaders understand that success is not defined by timelines and deliverables alone, but by the ability to communicate with clarity, credibility, and influence across diverse stakeholder groups. In project environments, communication must do more than inform—it must align cross-functional teams, strengthen stakeholder confidence, drive value, and maintain momentum through complexity and change. This course provides a practical roadmap for improving stakeholder engagement through the lens of TRACOM’s SOCIAL STYLES Model™. Participants will learn how to recognize varying communication preferences, balance clarity with empathy, and increase versatility to lead projects more effectively across personalities, priorities, and organizational dynamics.

The question is: Are you ready to elevate your project leadership voyage?

This course will earn you 7 PDUs | 7 CDUs

Who Should Attend

  • Professionals desiring to develop meaningful engagement strategies to better connect with leadership, peers, and clients.
  • JOB ROLES: Project Managers/Personal Development Leader of Teams/Projects Leader of Managers/Departments Leader of Organizational Strategy

Course Objectives

    • Strengthen project communication strategies for high-impact stakeholder interactions
    • Deliver messages that build alignment, trust, and engagement across project teams
    • Optimize leadership presence by balancing assertiveness and responsiveness
    • Increase awareness of personal communication style and its impact in project environments
    • Read behavior and adapt to the needs of Drivers, Expressives, Amiables, and Analyticals mid-dialogue
    • Apply Versatility to influence decisions, manage conflict, and navigate change
    • Communicate with clarity, confidence, and purpose in both formal and informal settings

Course Outline

1: Preparing for Group Dialogues Across Multiple SOCIAL STYLEs

  • Prepare strategic communication for high-stakes project conversations
  • Ask the right questions to gain insight, alignment, and stakeholder commitment
  • Use the Social Styles 4-Square Grid to guide project communication and collaboration
  • Recognize how each Social Style responds to data, urgency, vision, or relationship focal points
  • Strengthen credibility and connection across diverse project stakeholder groups

2: Understanding Your Authentic Communication Style and Increasing Versatility

  • Identify personal Social Style tendencies and communication patterns
  • Understand how your assertiveness and responsiveness shape others
  • Differentiate when to lead with direction, collaboration, analysis, or inspiration
  • Build transparency and trust without overusing your default communication style
  • Adapt communication for virtual project environments, executive updates, and cross-functional collaboration
  • Strengthen confidence by building your authentic communication acronym

3: Capturing Attention, Building Trust, and Driving Project Alignment with Stakeholders

  • Distinguish between surface engagement and true stakeholder commitment
  • Apply Social Styles to motivate, persuade, and align stakeholders
  • Use captivation techniques that increase attention, retention, and buy-in
  • Establish clarity through strategic alignment, structure, and purpose
  • Build trust by meeting others where they are—Analytical, Driver, Amiable, or Expressive
  • Strengthen project relationships through authentic communication and adaptive influence

< Back to Course Search

Class Dates & Times

Class times are listed Mountain time

This is a 1-day class

Price: $995.00

Class dates not listed.
Please contact us for available dates and times.