Salesforce Manage and Merchandise a Salesforce Commerce Store (B2B110)

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Course Overview

Discover how to manage, merchandise, and customize an existing Salesforce business-to-business (B2B) Commerce storefront using the Lightning Web Runtime (LWR) template. In this 2-day instructor-led course, learn to configure essential store elements, including buyers, products, entitlement policies, marketing and pricing strategies, currencies and markets, and storefront customizations. Elevate your storefront by creating a seamless, connected commerce experience for business buyers that drives revenue through small and large purchases, and solidifies your brand as a reliable supplier for goods and services that are vital to buyer business operations.

Who Should Attend

  • This course is designed for administrators, product managers, account managers, and merchandisers who are responsible for managing, maintaining, and customizing an existing B2B Salesforce Commerce storefront using LWR.

Course Objectives

    • Demonstrate how to manage, merchandise, and customize an existing B2B Salesforce Commerce storefront using the Lightning Web Runtime template.
    • Apply knowledge of Salesforce Commerce data models and standard objects to establish effective relationships and pricing policies for products and buyers.
    • Reference your understanding of key commerce terms and concepts to navigate the Salesforce Commerce ecosystem.

Course Outline

1. Introduction

  • Identify Commerce Team Personas
  • Access Training Orgs

2. Salesforce Commerce Overview

  • Review Commerce Trends
  • Discover Key Salesforce Commerce Features
  • Examine Commerce Storefront Architecture
  • Explore Salesforce Commerce Data Models and Objects
  • Navigate a Salesforce Commerce Storefront

3. Buyer Accounts and Buyer Groups

  • Create Contacts, Buyers (Users), and Buyer Groups
  • Apply Entitlements and Pricing to Determine Product and Pricing Visibility
  • Create and Assign Price Books to Specific Buyer Groups
  • Use Externally Managed Accounts To Enable Account Switcher
  • Customize a Standard Object and Page Layout

4. Commerce Products

  • Define Essential Store Product Components
  • Group Ancillary Products Using Product Categories
  • Design Purchase Quantity Rules
  • Generate Product Attributes for Filtering
  • Create Standard Products, Variation Products, and Product Sets
  • Modify a Product Detail Page

5. Marketing and Pricing Strategies

  • Define Pricing Strategy and Priorities
  • Design Sale Price Books Using Pricing Workspace
  • Use Pricing Tiers To Set Adjustment Schedules
  • Define Promotion Tool Sets
  • Create New Promotions
  • Review Storefront Performance Insights Using Commerce Reports

6. Localization

  • Update Currency and Language Settings
  • Customize Page Layout with Locales
  • Create New Country-Specific Markets
  • Add Euro Price Book Entries
  • Add Category and Product Translations
  • Translate Custom Menu Items Using Translation Workbench

7. Storefront Customizations with Experience Builder

  • Customize Product Detail Page Elements
  • Display a Product Advertisement on the Home Page
  • Control Buyer Group Component Visibility via Expressions
  • Add a New Page and Menu Items to the Home Page

8. Commerce AI and Advanced Customizations

  • Explain Commerce Einstein and AI Features
  • Extend Your Storefront with Advanced Customizations
  • Enhance Your Storefront with Salesforce AppExchange

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Class Dates & Times

Class times are listed Eastern time

This is a 2-day class

Price: $1,800.00

Class dates not listed.
Please contact us for available dates and times.