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Course Overview
Relationships drive results. To stay competitive, organizations need more than technical execution—they need professionals who can align goals, navigate complexity, and build lasting partnerships. That’s where Business Relationship Management (BRM) makes a difference.
The BRM Fundamentals course introduces BRM as both a strategic discipline and a powerful organizational capability that fosters alignment, builds trust, and delivers real value.
This one-day course helps participants understand the BRM role, mindset, and tools that support strong relationships across business functions. Created in collaboration with the BRM Institute, it provides a solid foundation in BRM fundamentals and shows how the discipline connects teams and roles to drive business success.
Who Should Attend
This class is designed to facilitate an understanding of BRM fundamentals and is open to everyone (at any level and from any role) wanting to learn more about interacting with and/or how to achieve success through the BRM profession. This course includes the participant workbook and a 3-Month Trial Membership.
Course Objectives
By the end of this course, participants will understand the strategic role of Business Relationship Management (BRM) and how it drives alignment, collaboration, and value across business functions.
- Define the BRM role and explain its importance in modern organizations
- Recognize how BRM supports strategic alignment between business and IT
- Understand the impact of BRM across various departments and functions
- Use essential tools to support BRM efforts within their teams
- Apply BRM practices to strengthen relationships and deliver measurable value
Course Outline
Understanding of BRM Fundamentals
- Introduction to the BRM role, mindset, and BRM capability
- Overview of the discipline’s evolution and its connection to business strategy
- Insights into success through the BRM profession
Business Relationship Management
- Define Business Relationship Management as a capability and professional discipline
- Explore how the BRM discipline interacts across stakeholders and service teams
- Understand how BRM supports trust, alignment, and effective partnership
Core Tools and Models
- Apply frameworks and models to structure business relationships
- Learn tools such as Relationship Mapping, Purposeful Narrative, and Value Planning
- Practice using tools that bring structure and clarity to BRM work
Practical Application and Wrap-Up
- Engage in an interactive and engaging course experience
- Participate in case-based discussions to reinforce core BRM principles
- Reflect on next steps and explore certifications like BRMP® or CBRM®