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Course Overview
Discover how to manage, merchandise, and customize an existing Salesforce business-to-business (B2B) Commerce storefront using the Lightning Web Runtime (LWR) template. In this 2-day instructor-led course, learn to configure essential store elements, including buyers, products, entitlement policies, marketing and pricing strategies, currencies and markets, and storefront customizations. Elevate your storefront by creating a seamless, connected commerce experience for business buyers that drives revenue through small and large purchases, and solidifies your brand as a reliable supplier for goods and services that are vital to buyer business operations.
Who Should Attend
- This course is designed for administrators, product managers, account managers, and merchandisers who are responsible for managing, maintaining, and customizing an existing B2B Salesforce Commerce storefront using LWR.
Course Objectives
- Demonstrate how to manage, merchandise, and customize an existing B2B Salesforce Commerce storefront using the Lightning Web Runtime template.
- Apply knowledge of Salesforce Commerce data models and standard objects to establish effective relationships and pricing policies for products and buyers.
- Reference your understanding of key commerce terms and concepts to navigate the Salesforce Commerce ecosystem.
Course Outline
1. Introduction
- Identify Commerce Team Personas
- Access Training Orgs
2. Salesforce Commerce Overview
- Review Commerce Trends
- Discover Key Salesforce Commerce Features
- Examine Commerce Storefront Architecture
- Explore Salesforce Commerce Data Models and Objects
- Navigate a Salesforce Commerce Storefront
3. Buyer Accounts and Buyer Groups
- Create Contacts, Buyers (Users), and Buyer Groups
- Apply Entitlements and Pricing to Determine Product and Pricing Visibility
- Create and Assign Price Books to Specific Buyer Groups
- Use Externally Managed Accounts To Enable Account Switcher
- Customize a Standard Object and Page Layout
4. Commerce Products
- Define Essential Store Product Components
- Group Ancillary Products Using Product Categories
- Design Purchase Quantity Rules
- Generate Product Attributes for Filtering
- Create Standard Products, Variation Products, and Product Sets
- Modify a Product Detail Page
5. Marketing and Pricing Strategies
- Define Pricing Strategy and Priorities
- Design Sale Price Books Using Pricing Workspace
- Use Pricing Tiers To Set Adjustment Schedules
- Define Promotion Tool Sets
- Create New Promotions
- Review Storefront Performance Insights Using Commerce Reports
6. Localization
- Update Currency and Language Settings
- Customize Page Layout with Locales
- Create New Country-Specific Markets
- Add Euro Price Book Entries
- Add Category and Product Translations
- Translate Custom Menu Items Using Translation Workbench
7. Storefront Customizations with Experience Builder
- Customize Product Detail Page Elements
- Display a Product Advertisement on the Home Page
- Control Buyer Group Component Visibility via Expressions
- Add a New Page and Menu Items to the Home Page
8. Commerce AI and Advanced Customizations
- Explain Commerce Einstein and AI Features
- Extend Your Storefront with Advanced Customizations
- Enhance Your Storefront with Salesforce AppExchange